Cookie Policy

Last updated: 14 July 2026

What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember your preferences, and provide information to site owners.

How we use cookies

MERLEORA uses cookies to ensure our website works correctly, to understand how visitors use our site, and to personalise your experience. We operate in accordance with the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

Types of cookies we use

Strictly necessary cookies

These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms. These do not require your consent.

Analytics cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. All information collected is aggregated and anonymous. We use Google Analytics for this purpose.

Marketing and advertising cookies

These cookies may be set by our advertising partners, including Meta (Facebook & Instagram), TikTok, Pinterest, and Google. They are used to build a profile of your interests and show you relevant adverts on other sites. They do not store personal information directly but uniquely identify your browser and device.

Functional cookies

These cookies enable enhanced functionality and personalisation, such as remembering items in your wishlist or your preferred currency. They may be set by us or by third-party providers whose services we use.

Third-party cookies

Some cookies on our site are set by third parties, including:

Google Analytics — website analytics
Meta (Facebook & Instagram) — advertising and retargeting
TikTok — advertising and retargeting
Pinterest — advertising and retargeting
Shopify — essential store functionality

These third parties have their own privacy and cookie policies, which we encourage you to review.

Your choices

When you first visit our site, you will be shown a cookie banner where you can accept or manage your cookie preferences. You can update your preferences at any time by clicking the cookie settings link in the footer of our website.

You can also control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

How long do cookies last?

Session cookies are deleted when you close your browser. Persistent cookies remain on your device for a set period — typically between 30 days and 2 years depending on the cookie — or until you delete them.